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SiteLaunchLab

Key Takeaways

  • HTTPS is no longer optional in 2026. Google, browsers, and users all expect it. A site without SSL displays a “Not Secure” warning in every major browser, directly damaging visitor trust before they read a single word.
  • Free SSL certificates are just as secure as paid ones** for most websites. Let’s Encrypt is the most popular free SSL provider many hosting companies integrate it directly so you can activate HTTPS in one click.
  • Most reputable hosts already include free SSL. Most modern hosting providers including SiteGround, Hostinger, Bluehost, Kinsta, and WP Engine include free Let’s Encrypt SSL certificates. For many sites, activating SSL is a single click in the hosting control panel.
  • SSL affects your Google rankings. Google confirmed HTTPS as a ranking signal a site on HTTP is at a direct disadvantage in search results compared to an equivalent HTTPS site.
  • There are three methods to get free SSL through your hosting provider (easiest), through Cloudflare (works even if your host does not include SSL), or via Let’s Encrypt directly (for advanced users with server access).
  • Installing SSL is only half the job. WordPress needs to know your site is running over HTTPS. If the site URL and home URL in WordPress still point to HTTP, you will get redirect loops, mixed content warnings, or broken assets even after SSL is installed on the server.
  • Let’s Encrypt certificates expire every 90 days but reputable hosts renew them automatically so this rarely requires any manual action.

Introduction

If your website still shows `http://` in the address bar instead of `https://`, every visitor sees a “Not Secure” warning the moment they arrive. Google Chrome, Firefox, Safari, and Edge all display this prominently. It does not matter how good your content is that warning erodes trust before a visitor reads a single word.

SSL (Secure Sockets Layer) is the technology that encrypts the connection between your website and your visitors. It is what puts the padlock in the browser address bar and the `S` in HTTPS. And in 2026, getting a free SSL certificate takes between 60 seconds and 15 minutes depending on your hosting setup.

This guide walks you through every method from the one-click solution for Hostinger users to Cloudflare SSL for sites on any host with exact steps, screenshots descriptions, and fixes for every common problem you might encounter.

What You Will Learn

In this guide, you’ll learn:

  • What SSL is and exactly what it does for your website
  • Why HTTPS matters for SEO, security, and visitor trust
  • The three ways to get a free SSL certificate in 2026
  • Method 1: One-click SSL through your hosting panel (Hostinger, cPanel)
  • Method 2: Cloudflare free SSL works with any hosting provider
  • Method 3: Let’s Encrypt via Certbot (for developers with server access)
  • How to configure WordPress to use HTTPS after SSL is installed
  • How to fix mixed content errors and the “Not Secure” warning
  • How to verify your SSL is working correctly
  • What to do when SSL renewal fails or expires

What Is an SSL Certificate and Why Does It Matter?

An SSL certificate is a small digital file that secures the connection between your website and a visitor’s browser. It ensures any sensitive data like passwords, payment information, or contact form submissions travels safely through an encrypted link.

Without SSL, data between your visitor’s browser and your server travels as plain text. Anyone positioned between the two on a public Wi-Fi network, for example can intercept and read that data. With SSL, that data is encrypted and unreadable to anyone who intercepts it.

What SSL does for your website:

BenefitWithout SSLWith SSL
Browser Display“Not Secure” warningPadlock icon in the address bar
URL Prefixhttp://https://
Data EncryptionNone — transmitted as plain textFully encrypted during transmission
Google RankingsMay be disadvantaged compared to HTTPS sitesPositive ranking signal
Visitor TrustReduced trust before the page even loadsProfessional and trustworthy appearance
Form SecurityLogin credentials and form data can be interceptedLogin credentials and form data are encrypted
Required ForGoogle Ads, Meta Pixel (Facebook Pixel), payment gateways, and many modern web features

How SSL works (simplified):

1. A visitor goes to your website
2. Their browser requests the SSL certificate from your server
3. The browser verifies the certificate is valid and issued by a trusted authority
4. An encrypted connection is established in milliseconds
5. All data exchanged during that session is encrypted end-to-end

All of this happens before the first byte of your page loads. The visitor sees nothing except the padlock — but the security it represents is real and complete.


2. Free SSL vs Paid SSL: What Is the Difference?

The honest answer: for most websites, there is no meaningful practical difference.

FactorFree SSL (Let’s Encrypt / Cloudflare)Paid SSL
Encryption Strength256-bit — identical to paid SSL256-bit — identical to free SSL
Browser TrustTrusted by all major browsersTrusted by all major browsers
Validity Period90 days (automatically renewed)1–2 years
Validation TypeDomain Validation (DV)Domain Validation (DV), Organization Validation (OV), or Extended Validation (EV)
CostFree$10–$300+ per year
Green Address BarNo (modern browsers no longer display a green address bar)No (modern browsers no longer display a green address bar, even for EV certificates)
Best ForBlogs, affiliate websites, portfolios, and small businessesLarge enterprises, banks, legal firms, healthcare organizations, and businesses requiring OV/EV validation
WarrantyNoneTypically $10,000–$1.75 million (varies by certificate provider and validation level)

When would you ever need a paid SSL?

Only if you need an Extended Validation (EV) certificate which displays your organization name in the browser bar and provides a financial warranty. EV certificates are used by banks, major e-commerce enterprises, and regulated industries. For the vast majority of WordPress blogs, affiliate sites, and small business websites, free SSL from Let’s Encrypt or Cloudflare is completely adequate and technically identical in encryption strength.


3. Three Methods to Get Free SSL in 2026

MethodBest ForDifficultyTime Required
Method 1 — Hosting Control Panel (Hostinger / cPanel)Most users on modern web hosting⭐ Easiest2–5 minutes
Method 2 — Cloudflare Free SSLAny hosting provider, especially those without built-in SSL⭐⭐ Easy15–30 minutes
Method 3 — Let’s Encrypt via CertbotDevelopers with VPS or dedicated server access⭐⭐⭐ Advanced30–60 minutes

Start with Method 1. Check your hosting control panel first there is a good chance SSL is already available or already installed. Only move to Method 2 or 3 if your host does not include SSL or if the one-click option is not available.


4. Method 1 – One-Click SSL Through Your Hosting Panel

This is the fastest and simplest method. Most modern hosting providers include free Let’s Encrypt SSL certificates. Look for an SSL/TLS section in cPanel or your host’s custom dashboard. If SSL is already installed, you can skip directly to configuring WordPress to use HTTPS.

On Hostinger (hPanel)

Hostinger activates SSL automatically on new sites. To verify and activate manually:

1. Log in to **hPanel** at hpanel.hostinger.com
2. Click **Hosting** → select your website
3. Go to **Security → SSL**
4. If SSL shows as active you are done. Skip to Section 7 (Configure WordPress)
5. If not active → find your domain in the list → click **Install SSL**
6. Select **Let’s Encrypt** → click **Install**
7. Wait 1–2 minutes → SSL activates automatically

💡 Hostinger tip: The Business plan activates SSL automatically for all new sites. If you set up your site recently and see the padlock in your browser already, SSL is working and you only need to configure WordPress to use HTTPS (Section 7).

On cPanel (SiteGround, Bluehost, A2 Hosting, and others)

1. Log in to **cPanel** for your hosting account
2. Scroll to the **Security** section
3. Click **SSL/TLS** or **Let’s Encrypt SSL**
4. Find your domain in the list
5. Click **Issue** or **Install** next to your domain
6. If you see **AutoSSL** click **Run AutoSSL** this automatically installs and renews Let’s Encrypt certificates for all domains on your account
7. Wait 2–5 minutes → refresh the page → confirm SSL shows as active

On SiteGround (Site Tools)

1. Log in to **Site Tools** for your domain
2. Go to **Security → SSL Manager**
3. Under **Install New Certificate** → select your domain
4. Choose **Let’s Encrypt** from the certificate type dropdown
5. Click **Get** → SSL installs automatically
6. Once complete → click **HTTPS Enforce** to enable automatic HTTP → HTTPS redirects

On Namecheap (cPanel)

1. Log in to your Namecheap account → **cPanel**
2. Scroll to **Security** → click **Positively SSL** or **Let’s Encrypt SSL**
3. Follow the prompts to install for your domain


5. Method 2 – Cloudflare Free SSL (Any Hosting Provider)

Cloudflare provides free SSL as part of its CDN and security platform. It routes your traffic through its global network and adds encryption. The free plan includes SSL and is the best option for sites on hosts that do not include SSL, or for anyone who wants additional speed and security benefits alongside HTTPS.

This method works with any hosting provider even those that do not include SSL on their plans.

What Cloudflare SSL Does

Cloudflare acts as a proxy between your visitors and your server. When a visitor connects to your site, they connect to Cloudflare via HTTPS Cloudflare then connects to your server. This means the visitor always sees a secure connection regardless of what is on your server.

Step-by-Step: Cloudflare Free SSL Setup

Step 1 – Create a free Cloudflare account

Go to cloudflare.com → click **Sign Up** → enter your email and create a password → verify your email.

Step 2 – Add your website

1. In your Cloudflare dashboard → click **Add a Site**
2. Enter your domain name (without www or https just `yourdomain.com`)
3. Click **Continue**

Step 3 – Choose the Free plan**

On the plan selection page → select **Free** ($0/month) → click **Continue**.

Step 4 – Review your DNS records**

Cloudflare scans your existing DNS records automatically. Click Begin Scan and wait for Cloudflare to pull in your existing DNS records. Review the list carefully you should see your A records (pointing to your hosting server IP) and MX records (for email). Confirm they look correct before proceeding.

⚠️ Important: Make sure your A record pointing to your hosting server’s IP address is present and shows an **orange cloud** icon this means it is proxied through Cloudflare (and will benefit from SSL). A grey cloud means it is DNS-only and will not get Cloudflare SSL.

Step 5 – Update your nameservers

Cloudflare provides two nameserver addresses (e.g., `anna.ns.cloudflare.com` and `bob.ns.cloudflare.com`).

Log in to your domain registrar (Namecheap, GoDaddy, etc.) → find the Nameservers section for your domain → replace your existing nameservers with the two Cloudflare ones → save.

DNS propagation takes between 5 minutes and 24 hours. Cloudflare emails you when your site is active.

Step 6 – Configure SSL/TLS mode**

Once your site is active on Cloudflare:

1. In Cloudflare dashboard → click your domain
2. Go to **SSL/TLS → Overview**
3. Set the encryption mode:

Cloudflare SSL ModeWhat It DoesRecommended Use Case
OffDisables SSL entirely. All traffic is served over HTTP without encryption.Never recommended. Your website will be insecure, browsers may display “Not Secure” warnings, and SEO can be negatively affected.
FlexibleEncrypts traffic between the visitor and Cloudflare only. The connection between Cloudflare and your origin server remains unencrypted (HTTP).Use only if your origin server does not support SSL certificates. Not recommended for most websites due to reduced end-to-end security.
FullEncrypts traffic from the visitor to Cloudflare and from Cloudflare to your origin server, but accepts any SSL certificate on the server, including self-signed or expired certificates.Suitable if your origin server has a self-signed, expired, or otherwise untrusted SSL certificate.
Full (Strict)Provides end-to-end encryption and requires a valid SSL certificate on the origin server. Cloudflare verifies the certificate before establishing the connection.Recommended for most websites. Use this mode if your hosting provider includes a valid SSL certificate (such as Let’s Encrypt or a commercial SSL certificate). It offers the highest level of security and trust.

Choose Full (Strict) if your hosting provider already includes a Let’s Encrypt certificate. This encrypts the full connection end-to-end and is the most secure option. Avoid Flexible mode unless your server has absolutely no SSL Flexible only encrypts the visitor-to-Cloudflare connection, not the Cloudflare-to-server connection.

Step 7 – Enable Always Use HTTPS

1. SSL/TLS → **Edge Certificates**
2. Toggle **Always Use HTTPS** → On
3. Toggle **Automatic HTTPS Rewrites** → On

This ensures every HTTP request is automatically redirected to HTTPS even if a visitor or search engine accesses an old HTTP URL.


6. Method 3 — Let’s Encrypt via Certbot (Advanced)

This method is for users with VPS or dedicated server access who manage their own server environment. If you are on managed shared hosting, use Method 1 instead.

Installing Let’s Encrypt via Certbot involves editing web server files and services. If you are not experienced with web servers, avoid this method and use your hosting panel or Cloudflare instead.

For Ubuntu/Debian Servers with Apache

Step 1 – Install Certbot

“`bash
sudo apt update
sudo apt install certbot python3-certbot-apache -y
“`

Step 2 – Obtain and install the certificate**

“`bash
sudo certbot –apache -d yourdomain.com -d www.yourdomain.com
“`

Follow the prompts:
– Enter your email address
– Type `A` and press Enter to agree to Let’s Encrypt terms
– Choose whether to redirect HTTP to HTTPS (choose option 2 Redirect)

Step 3 – Verify the certificate

“`bash
sudo certbot certificates
“`

You should see your domain listed with an expiry date 90 days from today.

Step 4 – Set up auto-renewal

“`bash
sudo systemctl enable certbot.timer
sudo systemctl start certbot.timer
“`

Test auto-renewal works correctly:

“`bash
sudo certbot renew –dry-run
“`

If no errors appear, auto-renewal is configured correctly. Your certificate will renew automatically before it expires.

For Nginx Servers

“`bash
sudo apt install certbot python3-certbot-nginx -y
sudo certbot –nginx -d yourdomain.com -d www.yourdomain.com
“`


7. Configure WordPress to Use HTTPS

This step is required regardless of which SSL installation method you used. WordPress does not issue or manage SSL certificates that is handled at the server level. However, WordPress needs to know your site is running over HTTPS. It stores the site URL and home URL in the database, and if those still point to http://, you will get redirect loops, mixed content warnings, or broken assets even after SSL is installed on the server.

Option A – Update URLs in WordPress Settings (Simple)

1. Log in to your **WordPress dashboard**
2. Go to **Settings → General**
3. Find two fields:
   – **WordPress Address (URL):** Change `http://yourdomain.com` to `https://yourdomain.com`
   – **Site Address (URL):** Change `http://yourdomain.com` to `https://yourdomain.com`
4. Click **Save Changes**
5. You will be logged out — log back in using the HTTPS URL

Option B — Install Really Simple SSL Plugin (Easiest)

Search for Really Simple SSL and install it. The plugin detects your SSL certificate (Let’s Encrypt or Cloudflare) and enables HTTPS automatically. It also fixes mixed content issues HTTP links inside your site automatically.

1. Dashboard → **Plugins → Add New**
2. Search for `Really Simple SSL`
3. Install and Activate
4. The plugin detects your SSL and asks to activate HTTPS → click **Go ahead, activate SSL**
5. Done WordPress is now configured for HTTPS

Option C – Update wp-config.php (Developer Method)

Add these lines to your `wp-config.php` file before the `/* That’s all, stop editing! */` line:

“`php
define(‘FORCE_SSL_ADMIN’, true);
if (strpos($_SERVER[‘HTTP_X_FORWARDED_PROTO’], ‘https’) !== false) {
    $_SERVER[‘HTTPS’] = ‘on’;
}
“`

This forces SSL on the admin area and ensures WordPress correctly detects HTTPS when behind a proxy like Cloudflare.

Add HTTP to HTTPS Redirect in .htaccess

For Apache servers (shared hosting), add this to the top of your `.htaccess` file:

“`apache
RewriteEngine On
RewriteCond %{HTTPS} off
RewriteRule ^(.*)$ https://%{HTTP_HOST}%{REQUEST_URI} [L,R=301]
“`

This creates a permanent 301 redirect from all HTTP URLs to their HTTPS equivalent.


8. Fix Mixed Content Errors

Mixed content errors occur when your page loads over HTTPS but some resources on the page (images, scripts, stylesheets) still load over HTTP. Browsers block or warn about mixed content causing broken images, the “Not Secure” warning to persist, or JavaScript features to stop working.

How to identify mixed content:

1. Visit your site in Chrome
2. Right-click → **Inspect** → click the **Console** tab
3. Look for warnings containing “Mixed Content” they show the exact URLs of the offending resources

How to fix mixed content:

Method A – Really Simple SSL plugin (recommended)

If you installed Really Simple SSL (Section 7, Option B), it automatically fixes most mixed content by rewriting HTTP resource URLs to HTTPS. No manual action needed.

Method B – Better Search Replace plugin

This replaces all remaining HTTP URLs in your database with HTTPS:

1. Install **Better Search Replace** plugin
2. Go to **Tools → Better Search Replace**
3. In **Search for:** enter `http://yourdomain.com`
4. In **Replace with:** enter `https://yourdomain.com`
5. Select all tables in the database
6. Tick **Run as dry run** first click Run Search/Replace
7. Review what would change → if it looks correct, untick dry run and run again
8. After completion, clear your WordPress cache

Method C – Cloudflare Automatic HTTPS Rewrites

If using Cloudflare: SSL/TLS → Edge Certificates → toggle **Automatic HTTPS Rewrites** → On. Cloudflare automatically rewrites HTTP URLs in your HTML to HTTPS at the edge without touching your database.


9. Verify Your SSL Certificate Is Working

After installation and WordPress configuration, verify everything is working correctly:

Quick browser check:

Visit `https://yourdomain.com` in a browser. You should see:
– A padlock icon in the address bar ✅
– The URL starting with `https://` ✅
– No “Not Secure” warning ✅
– No mixed content warnings in the browser console ✅

SSL Labs test (thorough):

Go to **ssllabs.com/ssltest** → enter your domain → click Submit. SSL Labs grades your SSL configuration from A+ to F. A well-configured free SSL from Let’s Encrypt or Cloudflare typically receives an A or A+ rating. This test also shows your certificate expiry date and any configuration issues.

MXToolbox SSL check:

Go to **mxtoolbox.com** → SSL → enter your domain. Shows certificate details, expiry date, and whether it is trusted by major browsers.

What to confirm:

– Certificate is issued to your domain
– Certificate is valid and not expired
– Issued by a trusted Certificate Authority (Let’s Encrypt or Cloudflare)
– Both `yourdomain.com` and `www.yourdomain.com` are covered
– Expiry date is in the future (and auto-renewal is active)
– No mixed content warnings in browser console


10. SSL Auto-Renewal: What You Need to Know

Free SSL certificates like Let’s Encrypt expire every 90 days. This sounds alarming but is not a problem in practice for sites on reputable hosting:

SSL SetupAutomatic RenewalAction Required
Hostinger✅ AutomaticNone — Hostinger automatically renews your Let’s Encrypt SSL certificate before it expires.
SiteGround✅ AutomaticNone — Site Tools automatically manages SSL certificate renewals.
Bluehost✅ AutomaticNone — AutoSSL automatically renews your SSL certificate.
Cloudflare SSL✅ AutomaticNone — Cloudflare automatically issues and renews its edge SSL certificates.
Let’s Encrypt via Certbot✅ Automatic (if configured correctly)Verify automatic renewal by running certbot renew --dry-run. If the test succeeds, Certbot’s scheduled timer or cron job is working properly.

If your SSL does expire:

– Your site will show a security error to all visitors
– Google Chrome shows a full-page red warning “Your connection is not private”
– This happens before visitors see your content devastating for a new site

To prevent this: check your SSL expiry date in your hosting control panel or via SSL Labs once every 60 days. If auto-renewal has failed for any reason, log in to your hosting panel and manually reinstall the certificate.


11. Troubleshooting Common SSL Problems

Problem: “Not Secure” warning still shows after SSL installation

Cause: WordPress site URL is still set to HTTP, or there is a browser cache issue.

Fix:
1. Go to Settings → General → confirm both URLs start with `https://`
2. Clear your browser cache (Ctrl + Shift + Delete in Chrome)
3. Test in an incognito/private browser window


Problem: Too many redirects / ERR_TOO_MANY_REDIRECTS

Cause: Conflicting redirect rules between Cloudflare (set to Flexible) and WordPress.

Fix: In Cloudflare dashboard → SSL/TLS → change mode from **Flexible** to **Full** or **Full (Strict)**. Flexible mode combined with a WordPress HTTP→HTTPS redirect creates an infinite loop.


Problem: Mixed content warning padlock shows with warning triangle

Cause: Some resources on your pages still load over HTTP.

Fix: Use Really Simple SSL plugin or run Better Search Replace to update all HTTP URLs in your database to HTTPS.

Problem: SSL certificate not valid for www.yourdomain.com

Cause: Certificate was issued only for the non-www version of your domain.

Fix: Reinstall the certificate including both `yourdomain.com` and `www.yourdomain.com` in the certificate request. In Certbot: `sudo certbot –apache -d yourdomain.com -d www.yourdomain.com`

Problem: ERR_SSL_VERSION_OR_CIPHER_MISMATCH

Cause: The SSL certificate configuration on your server has a compatibility issue with the browser.

Fix:
1. In Cloudflare → SSL/TLS → set to **Full (Strict)**
2. Check your hosting control panel for TLS version settings ensure TLS 1.2 and 1.3 are enabled
3. Contact your hosting support if the issue persists

Problem: Site loads without padlock on some pages

Cause: Mixed content on specific pages usually older content with hardcoded HTTP image or link URLs.

Fix: Open those specific pages → inspect the Console tab → find the HTTP resources → update those specific URLs to HTTPS in your content editor or use Really Simple SSL to fix automatically.

Frequently Asked Questions

Is a free SSL certificate as secure as a paid one

Yes for the encryption itself, free and paid certificates are identical. Let’s Encrypt certificates use the same 256-bit encryption as certificates costing hundreds of dollars per year. The only practical differences are the validation level (domain-only for free certificates) and the absence of a financial warranty or an extended validation green address bar. For blogs, affiliate sites, and small businesses, free SSL is completely adequate.

Does my website really need SSL?

Yes without exception in 2026. Having HTTPS is no longer optional. Google, browsers, and users all expect it. A site without SSL displays a “Not Secure” warning in every major browser, directly damaging visitor trust before they read a single word. Google also uses HTTPS as a ranking signal HTTP sites are at a measurable SEO disadvantage.

How do I know if my website already has SSL?

Visit your website and look at the browser address bar. If the URL starts with `https://` and shows a padlock icon, SSL is already active. If it shows `http://` or a “Not Secure” warning, SSL is either not installed or not configured in WordPress.

Which is better Let’s Encrypt or Cloudflare SSL?

Both are excellent and completely free. Let’s Encrypt provides end-to-end encryption from your visitor directly to your server. Cloudflare SSL encrypts the visitor-to-Cloudflare connection, and when combined with a server-side Let’s Encrypt certificate in Full (Strict) mode, it also encrypts the Cloudflare-to-server connection for complete end-to-end security. For most WordPress sites, using your host’s built-in Let’s Encrypt is the simplest option. Cloudflare adds SSL plus CDN performance and DDoS protection simultaneously.

How long does an SSL certificate last?

Free SSL certificates from Let’s Encrypt expire every 90 days. However, reputable hosting providers and Cloudflare renew these certificates automatically. You should never need to manually renew SSL on a well-configured host. Cloudflare’s certificates renew automatically with no intervention required.

Can I use Cloudflare SSL and Let’s Encrypt at the same time?

Yes and this is actually the recommended configuration. Install Let’s Encrypt on your server through your hosting panel, then set Cloudflare to **Full (Strict)** mode. This gives you end-to-end encryption — the visitor connects to Cloudflare over HTTPS, and Cloudflare connects to your server over HTTPS (using the Let’s Encrypt certificate). The result is complete encryption at every step.

Will switching to HTTPS break my existing content or rankings?

Switching to HTTPS with proper 301 redirects preserves your SEO rankings Google treats the HTTPS version as the canonical version and transfers the ranking value from HTTP URLs. The key is implementing permanent 301 redirects from all HTTP URLs to their HTTPS equivalents. Without these redirects, links pointing to your old HTTP URLs will not pass their ranking value to the HTTPS pages.

What is a mixed content error and how do I fix it?

A mixed content error occurs when a page loads over HTTPS but some resources (images, scripts, CSS) still load over HTTP. Browsers flag this because it undermines the security of the HTTPS connection. Fix it using the Really Simple SSL plugin (which handles this automatically) or the Better Search Replace plugin to update all HTTP URLs in your WordPress database to HTTPS.

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Final Thoughts

Setting up a free SSL certificate in 2026 is one of the fastest, highest-impact improvements you can make to any website. For most users on Hostinger, SiteGround, or Bluehost, it takes under five minutes SSL is already available in your hosting panel, and WordPress configuration takes another two minutes with the Really Simple SSL plugin.

The only scenario that requires more time is if your host genuinely does not include SSL in which case Cloudflare’s free plan solves it in 15 minutes and adds CDN performance and DDoS protection as a bonus.

There is no reason to have a site on HTTP in 2026. The “Not Secure” warning that every visitor sees costs you traffic, trust, and rankings every single day it stays there. The fix is free, it takes minutes, and once it is done you never have to think about it again.

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